Posts about Marketing structure

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1. Benchmark
   Marketing structure

   Benchmark: Internal brand communications and engagement

   WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

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2. 
   Video
   Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations

   Spotlight: Housekeeping: In-house agency trends and challenges

   WFA webinar on in-house agency trends and challenges

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3. 
   Expert opinionBenchmark
   Marketing structureMarketing capabilities

   Marketing capability: the soft reply to a hard question

   Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

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4. 
   Event reports
   Marketing structure

   In-House Forum Meeting Overview (Oct 2023)

   Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

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5. 
   Event reports
   ChannelsMarketing structureRetail media & ecommerce

   Media Forum Overview – Taking a Deeper Dive into Retail Media

   Meeting overview and agenda from the Media Forum on the 8th of June 2023.

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6. 
   Event reports
   Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

   Media Forum Overview - Global Marketer Week Istanbul 2023

   Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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7. 
   Event reports
   Marketing procurementMarketing structureMarketing procurementMedia transformation

   Media x Sourcing Forum meeting overview (March 2023)

   Overview of the Media x Sourcing Forum held remotely on 29^th March 2023.

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8. 
   Video
   Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operations

   WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

   Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…

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9. 
   Video
   Brand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operations

   WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change

   Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…

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10. 
    Video
    Global Marketer WeekMarketing structureMarketing operations

    WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?

    Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…

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11. 
    News
    Global Marketer WeekMarketing structureMarketing operations

    WFA celebrates 70th anniversary with ‘70 in 70’ initiative

    Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee

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12. 
    Event reports
    Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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