Posts about Marketing structure

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1. 
   Benchmark
   Media & analyticsMarketing structure

   Benchmark on digital insight and innovation generation

   A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

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2. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

   Benchmark on media agency on-boarding - key considerations and pitfalls

   A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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3. 
   Benchmark
   Integrated marketingMarketing structureIntegrated marketingMarketing organisation

   Benchmark on C-suite roles and responsibilities

   This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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4. 
   Benchmark
   Marketing procurementMarketing structureMarketing organisationMarketing procurement

   Survey on Global Marketing Category Management

   Research on the management, supply base and sourcing resources against over 15 marketing categories.

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5. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

   Benchmark on managing usage rights

   Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

   Read more about "Benchmark on managing usage rights"
6. 
   Benchmark
   Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

   Benchmark on franchising models

   WFA member benchmark on franchising models.

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7. 
   Benchmark
   Integrated marketingMarketing structureIntegrated marketingMarketing organisation

   Survey on digital resource engagement with brand marketing

   Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

   Read more about "Survey on digital resource engagement with brand marketing"
8. 
   Benchmark
   Media & analyticsMarketing structure

   Marketing in Africa Interim regional survey results

   This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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9. 
   Benchmark
   Integrated marketingMarketing structureIntegrated marketingDigital media transformationMarketing organisation

   Benchmark on Global digital marketing organisation/configuration

   This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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10. 
    Benchmark
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"
11. 
    Benchmark
    Agencies & partnersAgency rostersMarketing structureMarketing organisation

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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