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Marketing effectivenessMedia transformation
Demystifying marketing effectiveness
Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
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Advertising & policy
Webinar | Economist Impact presents The World Ahead: 2023
The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Marketing technologyMarketing technology
Ditch the metaverse FOMO
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
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Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Marketing effectiveness
Benchmark: Online communities and advisory boards
A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
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Advertising & policyDigital policyInclusive marketing
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Advertising & policyDigital policyInclusive marketing
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Advertising & policyBrand purposeBrand reputationMarketing effectiveness
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
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The future of insights and marketing effectiveness
In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?