Posts about Insights

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1. 
   Benchmark

   Benchmark: Brand Health Tracking Programmes

   This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

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2. 
   Benchmark

   Benchmark: Consumer Segmentation

   This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

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3. 
   Benchmark

   Benchmark: Consumer Data Platforms

   This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

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4. 
   Video

   Spotlight: Embracing the messiness of culture

   Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

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5. 
   News
   Marketing effectiveness

   Visa expert joins Insight Forum leadership

   Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

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6. 
   Benchmark
   Advertising & policyMedia & analytics

   WFA Survey: A Closer Look at Data Clean Rooms

   In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

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7. 
   Event reports
   Cross-media measurementMarketing effectivenessMarketing structureMedia transformation

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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8. 
   Benchmark

   Benchmark: Direct To Consumers Insights practice

   This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

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9. 
   Event reports
   Agencies & partnersIntegrated marketingAgency managementCross-media measurementMedia & analyticsMarketing structureIntegrated marketingDigital media transformation

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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10. 
    Benchmark
    Marketing technologyMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

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11. 
    News
    Marketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

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12. 
    Expert opinion
    Media & analyticsInclusive marketing

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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