Posts about Agency management

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  1.    Benchmark an Introduction to sourcing Consumer Insights
    Agencies & partnersAgency evaluationAgency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

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  2.    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Agencies & partnersAgency managementMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…

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  3.    Survey results on Marketing in ASEAN
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

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  4.    Survey results on Best practice in media agency contract management
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Survey results on Best practice in media agency contract management

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…

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  5.    Survey results on Global Partnerships
    Agency management

    Survey results on Global Partnerships

     

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  6.    Benchmark on Media rebates & agency remuneration China
    Agencies & partnersAgency remunerationAgency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

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  7.    Benchmark on Recommended search agencies in LATAM
    Agencies & partnersAgency evaluationIntegrated marketingAgency managementIntegrated marketing

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  8.    Benchmark on brand strategy providers
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on brand strategy providers

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

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  9.    Benchmark on Recommended digital agencies in Philippines
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  10.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agencies & partnersAgency evaluationAgency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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  11.    Recommended global PR agencies
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

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  12.    Benchmark on recommended digital agencies in Japan
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"