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Agencies & partnersAgency evaluationAgency managementMedia & analyticsMarketing procurementMarketing procurement
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agencies & partnersAgency managementMarketing procurementMarketing organisationMarketing procurement
Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
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Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementIntegrated marketing
Survey results on Marketing in ASEAN
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Survey results on Best practice in media agency contract management
A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
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Agency management
Survey results on Global Partnerships
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Agencies & partnersAgency remunerationAgency managementMarketing procurementMarketing procurement
Benchmark on Media rebates & agency remuneration China
A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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Agencies & partnersAgency evaluationIntegrated marketingAgency managementIntegrated marketing
Benchmark on Recommended search agencies in LATAM
WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on brand strategy providers
WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on Recommended digital agencies in Philippines
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Agencies & partnersAgency evaluationAgency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy
Benchmark on media agency on-boarding - key considerations and pitfalls
A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Recommended global PR agencies
Benchmark on recommended global PR agencies.
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement
Benchmark on recommended digital agencies in Japan
WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.