National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council (virtual) Remote

    26 Jun 2025

    Show more
  2. National Associations Council

    Milan Italy

    23 Oct 2025

    Show more

Updates & industry initiatives from the NAC network

  1. Nigerians award marketing excellence

    WFA News

    Read more about "Nigerians award marketing excellence"
  2.    Slovenia's new Golden Drum seeks to inspire

    Slovenia's new Golden Drum seeks to inspire

    WFA News

    Read more about "Slovenia's new Golden Drum seeks to inspire"
  3. All eyes on programmatic in Norway

    WFA News

    Read more about "All eyes on programmatic in Norway"
  4.    4 take-aways on working with start-ups, 6 lessons for big ideas
    Agency managementMarketing strategyMarketing strategy

    4 take-aways on working with start-ups, 6 lessons for big ideas

    On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin…

    Read more about "4 take-aways on working with start-ups, 6 lessons for big ideas"
  5.    5 takeouts from China’s Cannes festival and ad standards seminar

    5 takeouts from China’s Cannes festival and ad standards seminar

    A first-timer might feel slightly overwhelmed by the scale of the Cannes Festival of Creativity – 15,000 delegates from around 100…

    Read more about "5 takeouts from China’s Cannes festival and ad standards seminar"
  6. Finland celebrates Advertising Day

    WFA News

    Read more about "Finland celebrates Advertising Day"
  7. Indian advertisers appoint new chairman

    WFA News

    Read more about "Indian advertisers appoint new chairman"
  8. Moroccan association to launch environmental initiative ahead of COP22

    WFA News

    Read more about "Moroccan association to launch environmental initiative ahead of COP22"
  9. American advertisers take on digital and social media

    WFA News

    Read more about "American advertisers take on digital and social media"
  10. MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

    WFA News

    Read more about "MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia"
  11. British advertisers launch new client-agency contract

    WFA News

    Read more about "British advertisers launch new client-agency contract"
  12. ANA questions agency transparency practices

    Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the…

    Read more about "ANA questions agency transparency practices"
  13.    Slovak association appoints new Chairman

    Slovak association appoints new Chairman

    Pruzinec named new Chairman

    Read more about "Slovak association appoints new Chairman"
  14.    China association's Responsible Marketing Committee in full force

    China association's Responsible Marketing Committee in full force

    WFA News

    Read more about "China association's Responsible Marketing Committee in full force"
  15.    Moroccan advertisers hold African Digital Summit

    Moroccan advertisers hold African Digital Summit

    WFA News

    Read more about "Moroccan advertisers hold African Digital Summit"
  16. Re-elected chairman for Indian association

    WFA News

    Read more about "Re-elected chairman for Indian association"
  17.    Responsible Marketing Committee launched in China

    Responsible Marketing Committee launched in China

    WFA News

    Read more about "Responsible Marketing Committee launched in China"
  18.    Winners of the WFA's President's Award 2015
    Global Marketer WeekPresident's Awards

    Winners of the WFA's President's Award 2015

    WFA holds President’s Awards at Global Marketer Week in Marrakech

    Read more about "Winners of the WFA's President's Award 2015"
  19.    WFA Media Charter (2008)
    Ad fraudAudience measurementChannels

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"