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Global Marketer of the Year
Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…
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Global Marketer of the Year
WFA reveals shortlist for Global Marketer of the Year 2023
Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé.…
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Global Marketer of the Year
The most exciting thing about marketing right now…
With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…
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Global Marketer of the Year
Top priorities for Global Marketer of the Year nominees
With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…
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Global Marketer of the Year
WFA names jury for Global Marketer of the Year 2023
We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…
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Global Marketer of the Year
Nominations open for Global Marketer of the Year 2023
WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…
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Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Global Marketer of the Year
It’s the economy…
Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
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Global Marketer of the Year
The missing conversation
Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…