Marketing Organisation & Strategy

Search field

Related content

  1.    Rethinking capability team structures
    Marketing structureMarketing capabilitiesMarketing organisation

    Rethinking capability team structures
    Open to WFA members only

    Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…

    Read more about "Rethinking capability team structures"
  2.    Marketing Capability Forum Meeting Overview, NYC (April 2025)
    Marketing capabilities

    Marketing Capability Forum Meeting Overview, NYC (April 2025)

    Overview of the Marketing Capability forum held in New York City on 24th April 2025

    Read more about "Marketing Capability Forum Meeting Overview, NYC (April 2025)"
  3.    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  4.    Knowledge Spotlight: AI and the Future of Search
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  5.    Knowledge Spotlight: Marketing Mix Modelling 101
    Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  6.    Consultancies for global marketing organisation transformation
    Marketing structure

    Consultancies for global marketing organisation transformation

    WFA member benchmark exploring the use of global marketing organisation consultancies

    Read more about "Consultancies for global marketing organisation transformation"
  7.    In-House Forum Meeting Overview (Jan 2025)
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    Overview of the In-House forum held remotely on 23rd January 2025

    Read more about "In-House Forum Meeting Overview (Jan 2025)"
  8.    Spotlight: More effective B2B influencer marketing
    Influencer marketingMarketing capabilitiesMarketing operations

    Spotlight: More effective B2B influencer marketing

    From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

    Read more about "Spotlight: More effective B2B influencer marketing"
  9.    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  10.    WFA President’s Vision for 2025
    CreativityMarketing technologyAIMarketing technology

    WFA President’s Vision for 2025

    Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…

    Read more about "WFA President’s Vision for 2025"
  11.    Major multinationals identify six key IP risks of GenAI in marketing
    Marketing technologyAIMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

    Read more about "Major multinationals identify six key IP risks of GenAI in marketing"
  12.    Nine WFA partner predictions for 2025
    CreativityMarketing technologyAIMarketing technology

    Nine WFA partner predictions for 2025

    WFA's strategic partners share their global marketing predictions for…

    Read more about "Nine WFA partner predictions for 2025"

Our upcoming events

See all events
  1. The production landscape has evolved significantly since the last WFA survey in 2021. The sector appears to be in a state of flux, with many brands navigating the pressure to produce and deliver the necessary volume of content, often within tighter budgets and at increased speed.

    More information Register for this meeting

  2. Responsible Marketing Pact (RMP)

    Brussels Belgium

    10 Jun 2025

    Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).

    More information Register for this meeting

  3. AI Community

    11 Jun 2025

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

    More information Register for this meeting

  4. Insight Forum

    11 Jun 2025

    Exclusively for Global/Regional Directors and "Head of" Insights & Analytics

    More information Register for this meeting

  5. For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

  6. WFA Summer Drinks

    Brussels Belgium

    12 Jun 2025

    Join the WFA Brussels team & other colleagues for informal drinks to welcome the new season on Thursday June 12, from 5:30 pm. For more information or questions, please contact us at  events@wfanet.org.

    More information Register for this meeting

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe
About WFA

WFA is the only global network for senior marketers

WFA connects the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, they make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

More about WFA

Become a WFA member and get involved

You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

Join WFA