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  1.    Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
    Marketing capabilities

    Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum

    Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help…

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  2.    The Candid CMO: Connie Kalcher, Group Chief Customer Officer at Zurich
    Candid CMO

    The Candid CMO: Connie Kalcher, Group Chief Customer Officer at Zurich

    Connie Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…

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  3.    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

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  4.    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
    Candid CMO

    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant

    Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…

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  5.    Highlights from Global Marketer Week 2025
    Global Marketer Week

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…

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  6.    Allwyn Chief Brand Officer David Wheldon named as new WFA President
    Global Marketer Week

    Allwyn Chief Brand Officer David Wheldon named as new WFA President

    Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…

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  7.    WFA prepares for biggest ever Global Marketer Week
    Global Marketer Week

    WFA prepares for biggest ever Global Marketer Week

    More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in…

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  8.    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    Global Marketer Week

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…

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  9.    Eight new members join WFA

    Eight new members join WFA

    A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…

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  10.    The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
    Candid CMO

    The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA

    WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…

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  11.    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
    Candid CMO

    The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri

    In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his…

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  12.    Top WFA content in 2024 to get you ahead in 2025
    CreativityAI

    Top WFA content in 2024 to get you ahead in 2025

    We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…

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