Posts about Report

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1. 
   Report
   Marketing procurementMarketing procurement

   Skills underpin the power of procurement

   Open to WFA members only

   Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…

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2. 
   Report
   Audience measurementChannelsProgrammatic & ad tech

   WFA Outlook report: Media inflation set to rise in 2025 and 2026

   Open to WFA members only

   9 out of 10 top global markets expected to see prices rise more than in 2024.

   Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
3. 
   Report
   Channels

   Are you retail media ready?

   Open to WFA members only

   Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…

   Read more about "Are you retail media ready?"
4. 
   Report
   Advertising & policyDigital policy

   Policy tracker: youth and child safety online

   An overview of regulatory and non-regulatory initiatives on minors’ safety online.

   Read more about "Policy tracker: youth and child safety online"
5. 
   Report
   Inclusive marketing

   System1: ‘Does LGBT+ Visibility Matter?’ research

   The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.

   Read more about "System1: ‘Does LGBT+ Visibility Matter?’ research"
6. 
   Report
   Digital policyCreativityGlobal Marketer WeekInclusive marketingAI

   In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

   The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

   Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
7. 
   Report
   Inclusive marketing

   Geena Davis Institute: ‘The Power of Portrayal’ report

   The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…

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8. 
   Report
   Inclusive marketing

   EACA: ‘Creative Equality in Advertising 2024’ report

   The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…

   Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"
9. 
   Report
   Inclusive marketing

   Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

   The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…

   Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
10. Press releasesReport
    Sustainability

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Media Sustainability Framework is a…

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11. 
    VideoReport
    Agency evaluationMedia transformation

    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

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12. 
    Report
    Marketing capabilitiesMarketing operations

    Navigating the Complexity of Marketing Capability Measurement

    Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…

    Read more about "Navigating the Complexity of Marketing Capability Measurement"