Posts about Privacy & tech

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  1. A marketer's guide to ePrivacy (2017)
    Report
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

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  2. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  3. DGX Meeting Overview (February 2017)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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  4. Five step process to Data Driven Marketing (2017)
    Report
    Ad techMedia & analyticsPrivacy & techDigital media transformation

    Five step process to Data Driven Marketing (2017)

       

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  5. Expert opinion
    Digital policyPrivacy & techGlobal Marketer Week

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

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  6. Unlocking brand value with social communities
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    ChannelsAgencies & partnersMedia & analyticsPrivacy & techInfluencer marketing

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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  7. Digital Governance Exchange: Priorities for 2016
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & tech

    Digital Governance Exchange: Priorities for 2016

    WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

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  8. Delivering Value to Consumers from data
    Report
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  9. Guide to Programmatic Media (2014)
    Guides & templates
    Programmatic & ad techAgencies & partnersTrends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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