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Agency evaluationAgency remunerationAgency rostersAgency management
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Cross-media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
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ChannelsMarketing structureRetail media & ecommerce
Media Forum Overview – Taking a Deeper Dive into Retail Media
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
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Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Agency remuneration
Media Contract Guidance for Advertisers: Global Best Practice
WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Media Contract Guidance for Advertisers: Focus on China
The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
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Marketing procurementMarketing structureMarketing procurementMedia transformation
Media x Sourcing Forum meeting overview (March 2023)
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
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Cross-media measurement
An update on the advertisers’ approach to cross-media measurement
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
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Brand purposeBrand reputationCross-media measurement
WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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Global Marketer Week
WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…