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CreativityGlobal Marketer WeekMarketing technologyAIMarketing technology
From AI to Audiences: Key Takeaways from Global Marketer Week 2024
It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
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Integrated marketingMarketing technologyIntegrated marketingDigital media transformationMarketing operationsMarketing technology
WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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Digital policyMarketing technologyAIMarketing technology
This month in AI: new tools, content labelling, voice cloning and licensing deals
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology
WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology
WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology
WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology
WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology
WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…
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Global Marketer WeekMarketing effectivenessMarketing technologyMarketing technology
WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…
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CreativityMarketing technologyAIMarketing technology
WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
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Agencies & partnersCreativityMarketing technologyAIDigital media transformationMarketing technology
APAC Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…