Posts about Marketing capabilities

Related content

  1.    Survey Results: Marketing Capability Programmes
    Agencies & partnersIntegrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  2.    Recommended law firms with media contract drafting experience
    Agencies & partnersAgency evaluationMarketing procurementMarketing capabilitiesMarketing procurement

    Recommended law firms with media contract drafting experience

       WFA member benchmark. For additional details, please log in.

    Read more about "Recommended law firms with media contract drafting experience"
  3.    Overcoming people & capability challenges
    Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Overcoming people & capability challenges

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

    Read more about "Overcoming people & capability challenges"
  4.    Benchmark on the use of crowd-sourcing
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

    Read more about "Benchmark on the use of crowd-sourcing"
  5.    WFA breaks down walls between Insights and Media
    Marketing structureMarketing capabilitiesMarketing operations

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"
  6.    Benchmark on digital marketing training methods
    Marketing structureMarketing capabilities

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  7.    Benchmark on managing usage rights
    Agencies & partnersAgency evaluationAgency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

    Read more about "Benchmark on managing usage rights"
  8.    Survey on digital recruitment agencies used by clients
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing capabilitiesMarketing procurement

    Survey on digital recruitment agencies used by clients

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

    Read more about "Survey on digital recruitment agencies used by clients"