Posts about Laura Forcetti

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1. 
   AI

   WFA at Grab, Meeting Overview (April 2025)

   Overview of the event held at Grab HQ in Singapore on the 24^th of April.

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2. 
   Video
   Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

   Knowledge Spotlight: Growing a Global Brand in Local Soil

   Open to WFA members only

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
3. 
   Event reports
   Agencies & partnersMarketing procurementMarketing procurement

   Sourcing Forum Meeting Overview (April 2025)

   Overview of the Sourcing Forum meeting held remotely on the 2nd April…

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4. 
   Event reports

   Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)

   Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer…

   Read more about "Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)"
5. 
   Video
   Marketing procurementAIMarketing procurement

   The impact of GenAI on partner management

   This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

   Read more about "The impact of GenAI on partner management"
6. 
   Benchmark
   Agencies & partnersAgency management

   Benchmark: Innovation in production

   WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)

   Read more about "Benchmark: Innovation in production"
7. 
   Video
   Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

   Knowledge Spotlight: AI and the Future of Search

   Open to WFA members only

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: AI and the Future of Search"
8. 
   Video
   Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology

   Knowledge Spotlight: Marketing Mix Modelling 101

   Open to WFA members only

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
9. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum Meeting Overview (February 2025)

   Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025. 

   Read more about "Sourcing Forum Meeting Overview (February 2025)"
10. 
    Event reports
    CMO

    CMO Forum Meeting Overview (March 2025)

    Open to WFA members only

    Overview of the WFA CMO Forum meeting held in person in Singapore on the 4^th of March.

    Read more about "CMO Forum Meeting Overview (March 2025)"
11. 
    Expert opinion
    Marketing effectiveness

    The building blocks of effectiveness

    Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…

    Read more about "The building blocks of effectiveness"
12. 
    Video
    Agencies & partnersAgency remunerationAgency management

    Knowledge Spotlight: Media Management in China for 2025 and beyond

    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"