Posts about Laura Baeyens

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  1.    Norway celebrates Advertising Day with hybrid event

    Norway celebrates Advertising Day with hybrid event

    ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change…

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  2.    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
    Brand purposeBrand reputation

    Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study

    UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…

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  3.    Gulf association welcomes new board

    Gulf association welcomes new board

    Unilever’s Sanjiv Kakar re-elected as Chairman

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  4.    Colombian association shines a light on the digital media ecosystem
    Ad fraudProgrammatic & ad tech

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

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  5.    Malaysian association elects new council

    Malaysian association elects new council

    Coca-Cola Malaysia’s Kadri Taib re-elected as President

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  6.    Australian association unveils new Code of Ethics
    Advertising & policyInclusive marketing

    Australian association unveils new Code of Ethics

    AANA’s new advertising Code of Ethics will take effect on 1 February 2021

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  7.    Indian association elects Sunil Kataria as chairman

    Indian association elects Sunil Kataria as chairman

    ISA to focus on creating a cross-media measurement system for India in the coming months

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  8.    Belgium’s first virtual Trends Day identifies 5 key industry trends
    Marketing technologyDigital media transformationMarketing technology

    Belgium’s first virtual Trends Day identifies 5 key industry trends

    More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day

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  9.    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia

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  10.    Slovenia hosts first major hybrid event in the Adriatic region

    Slovenia hosts first major hybrid event in the Adriatic region

    SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually

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  11.    UK ad industry launches initiative to eliminate negative environmental impact of production
    Agencies & partnersBrand purposeSustainability

    UK ad industry launches initiative to eliminate negative environmental impact of production

    AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

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  12.    GCC association launches cross-media measurement initiative
    Audience measurementAdvertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

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