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Norway celebrates Advertising Day with hybrid event
ANFO’s survey on the state of advertising finds looming uncertainty in 2021 and highlights need for brands to change…
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Brand purposeBrand reputation
Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…
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Gulf association welcomes new board
Unilever’s Sanjiv Kakar re-elected as Chairman
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Ad fraudProgrammatic & ad tech
Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Malaysian association elects new council
Coca-Cola Malaysia’s Kadri Taib re-elected as President
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Advertising & policyInclusive marketing
Australian association unveils new Code of Ethics
AANA’s new advertising Code of Ethics will take effect on 1 February 2021
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Indian association elects Sunil Kataria as chairman
ISA to focus on creating a cross-media measurement system for India in the coming months
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Marketing technologyDigital media transformationMarketing technology
Belgium’s first virtual Trends Day identifies 5 key industry trends
More than 1,500 industry professionals from Belgium and beyond attended this year’s virtual UBA Trends Day
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In the spotlight: Malaysian Advertisers Association’s Kadri Taib
Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia
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Slovenia hosts first major hybrid event in the Adriatic region
SOZ’s Slovenian Advertising Festival was attended by over 900 industry professionals in person and virtually
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Agencies & partnersBrand purposeSustainability
UK ad industry launches initiative to eliminate negative environmental impact of production
AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
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Audience measurementAdvertising & policyCross-media measurement
GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics