Related content
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In-housing
In-House Forum Meeting Overview (May 2025)
Overview of WFA’s In-House Forum held on 8 May 2025
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Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations
Spotlight: Housekeeping: In-house agency trends and challenges
WFA webinar on in-house agency trends and challenges
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Agency managementIn-housingMarketing capabilities
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Programmatic & ad techAgencies & partnersAgency remunerationAgency managementIn-housingMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
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Integrated marketingIn-housingIntegrated marketingMarketing capabilities
In-House Forum Overview (October 2021)
Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…
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In-housingMarketing procurementMarketing structureMarketing procurement
Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
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Agencies & partnersAgency managementIn-housingMarketing structureMarketing operations
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Agencies & partnersIntegrated marketingAgency managementIn-housingMarketing structureIntegrated marketingMarketing capabilities
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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In-housing
Creative in-housing hits 57% among multinationals, WFA report
Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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Programmatic & ad techAd techIn-housingMarketing structureMarketing operations
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementIn-housingMarketing procurementMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
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Ad fraudProgrammatic & ad techAgencies & partnersAgency remunerationAdvertising & policyAgency managementIn-housingMarketing structureDigital media transformation
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.