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Global Marketer WeekHalo
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We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Audience measurementCross-media measurementHalo
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Audience measurementCross-media measurementHalo
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Cross-media measurementHalo
Cross-media measurement is an advertisers’ North Star
Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…
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Audience measurementCross-media measurementHalo
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Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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Cross-media measurementGlobal Marketer WeekInclusive marketingHalo
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…