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Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
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Advertising & policyBrand purposeCannes LionsInclusive marketing
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Advertising & policyValue of advertising
Advertising standards toolkit for the promotion of effective self-regulation
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
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Advertising & policyDigital policyData governancePrivacy & techGDPR
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Ad fraudProgrammatic & ad techAdvertising & policyMedia & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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Advertising & policy
Implementation Guide for Marketing Communications to Children Commitment
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
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Agencies & partnersAgency evaluationAgency remuneration
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
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Programmatic & ad techAgencies & partnersTrends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech
Guide to Programmatic Media (2014)
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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Agencies & partnersAgency evaluation
Guidelines on client-agency relations and best practice in the pitch process (2013)
This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…