Posts about Ethnicity and race

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  1.    Consumer Insights needs an inclusive approach too
    Media & analyticsInclusive marketing

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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  2.    Global marketing industry rallies behind second Global DEI Census in March 2023
    Advertising & policyInclusive marketing

    Global marketing industry rallies behind second Global DEI Census in March 2023

    The results will provide a check on progress in people’s perceptions of diversity,…

    Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"
  3.    Inclusive marketing is just better marketing
    Inclusive marketing

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

    Read more about "Inclusive marketing is just better marketing"
  4.    Inclusive Marketing - Why representation matters to your customers and your brand
    Inclusive marketing

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

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  5.    Spotlight: How do you translate happiness into brand success?

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

    Read more about "Spotlight: How do you translate happiness into brand success?"
  6.    Spotlight: Consumer insights through a diversity and inclusion lens
    Inclusive marketing

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

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  7.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Advertising & policyInclusive marketing

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"
  8.    Creating programmes dedicated to specific ethnic minorities

    Creating programmes dedicated to specific ethnic minorities

    Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…

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  9.    Educating all on racial inequity and bias

    Educating all on racial inequity and bias

    Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…

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  10.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  11.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment
    Inclusive marketing

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

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  12.    WFA launches guide to diversity and representation in media planning and buying
    Advertising & policyInclusive marketing

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"