Posts about Content & Innovation

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  1.    Spotlight: The impact of AI on Production
    Marketing technologyAIMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

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  2.    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
    Marketing technologyMarketing technology

    Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI

    Learn how GenAI is being rolled out in marketing across the globe.

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  3.    Key trends from Cannes jurors and commentators
    Cannes LionsInclusive marketing

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

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  4.    My five takeaways from Cannes 2023
    Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  5.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policyAI

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

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  6.    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
    Global Marketer WeekContent marketing

    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer

    The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…

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  7.    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
    CreativityGlobal Marketer WeekMarketing technologyGamingDigital media transformationMarketing technology

    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth

    Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…

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  8.    New speakers announced at WFA Global Marketer Week in Istanbul
    Advertising & policyCreativityGlobal Marketer WeekDigital media transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

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  9.    How to be more creative in 2023?
    Creativity

    How to be more creative in 2023?

    Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.

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  10.    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
    CreativityContent marketingDigital media transformation

    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023

    Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.

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  11.    Media Forum Meeting Overview (20th October 2022)
    Marketing effectivenessMarketing technologyMarketing structureMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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  12.    Bringing back the talent
    Agencies & partners

    Bringing back the talent

    Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…

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