Posts about Camelia Cristache

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  1.    A guide to progressive gender portrayals in advertising
    Advertising & policyBrand purposeCannes LionsInclusive marketing

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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  2.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

    Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
  3.    Survey into global media pitching and use of consultants
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Survey into global media pitching and use of consultants

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…

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  4.    Marketing in LATAM survey results
    Marketing structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

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  5.    Benchmark on recommended global content agencies
    Agencies & partnersAgency evaluationIntegrated marketingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

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