Posts about Brand reputation

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  1.    “We’re going to have to be amazingly humble”
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  2.    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operations

    WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future

    Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…

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  3.    WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
    Brand purposeBrand reputationGlobal Marketer WeekMarketing structureMarketing operations

    WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change

    Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…

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  4.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

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  5.    WFA issues Global Media Charter 3.0
    Brand purposeBrand reputationCross-media measurement

    WFA issues Global Media Charter 3.0

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

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  6.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

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  7.    How do you create sustainable growth? 3 more experts share their views
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainability

    How do you create sustainable growth? 3 more experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…

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  8.    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
    Brand reputation

    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard

    WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…

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  9.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureDigital media transformationMarketing capabilitiesMarketing operationsMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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  10.    Seven partner predictions for 2023
    Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technology

    Seven partner predictions for 2023

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  11.    The testing times continue
    Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…

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  12.    Build the future, don’t fear it
    Audience measurementAdvertising & policyBrand reputation

    Build the future, don’t fear it

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…

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