Posts about Better marketing

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1. 
   Expert opinionEvent reports
   Brand purposeGlobal Marketer Week

   Better Marketing: Marketing can save the Internet

   Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…

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2. 
   Guides & templates
   Brand purposeBrand reputationGlobal Marketer Week

   Putting People First: 10 years of WFA's Project Reconnect

   10 years of learnings from running Project Reconnect

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3. 
   Video
   Marketing structureCannes Lions

   WFA talks Better Marketing: The CMO agenda

   At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

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4. 
   Video
   Advertising & policyCannes LionsInclusive marketing

   WFA talks Better Marketing: Gender and diversity

   At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

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5. 
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   Agencies & partnersAgency managementCannes Lions

   WFA talks Better Marketing: The future of the agency model

   At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

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6. 
   Video
   Cannes Lions

   WFA talks Better Marketing: Data opportunities

   At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

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7. 
   Video
   Cannes Lions

   WFA talks Better Marketing: The death of advertising?

   At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

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8. 
   Video
   Brand purposeCannes Lions

   WFA talks Better Marketing: Purpose

   At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

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9. 
   Video
   Cannes Lions

   WFA talks Better Marketing: Platform challenges

   At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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10. 
    Guides & templates
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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11. 
    Guides & templates
    Advertising & policyBrand purposeCannes LionsInclusive marketing

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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12. 
    Report
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019

    Open to WFA members only

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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