Related content
-
Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketingMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementMarketing structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
-
Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structureAgency Roster Transformation
Read more about "Agency Roster Transformation"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
-
Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure
Agency rosters face ongoing reform and revamps
Read more about "Agency rosters face ongoing reform and revamps"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
-
Agencies & partnersAgency remunerationAgency managementBenchmark: Media agency first party data liability caps
Read more about "Benchmark: Media agency first party data liability caps"A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
-
Agencies & partnersAgency remunerationAgency managementBenchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
-
Agencies & partnersAgency remunerationAgency managementMarketing effectivenessValue of advertising
Media Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
-
Agencies & partnersAgency managementSpotlight: Designing the right production model for your organisation
Read more about "Spotlight: Designing the right production model for your organisation"As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
-
Agencies & partnersAgency rostersBrand purposeAgency managementBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
-
Agencies & partnersAgency managementSpotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
-
Agencies & partnersAgency Management ForumIntegrated marketingAgency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Read more about "Agency Management Forum Overview (December 2021)"Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
-
Agencies & partnersAgency evaluationAgency managementChina Media Forum Meeting Overview (Dec 2021)
Read more about "China Media Forum Meeting Overview (Dec 2021)"Overview of the Media Forum held on 2 Dec, 2021.