Posts about Agency evaluation

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  1.    Saving money without reducing your impact
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency management

    Saving money without reducing your impact

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…

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  2.    Benchmark: Recommended Creative Agencies for Sustainability
    Agencies & partnersAgency evaluation

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

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  3.    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
    Agencies & partnersAgency evaluationAgency remuneration

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as…

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  4.    Global Agency Remuneration Trends: 2022 update
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

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  5.    Agencies feel more comfortable being honest with clients, WFA research
    Agencies & partnersAgency evaluationAgency remuneration

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

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  6.    Spotlight: E-commerce content creation - setting up for success
    Agency evaluationMarketing procurementMarketing procurement

    Spotlight: E-commerce content creation - setting up for success

    To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…

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  7.    Benchmark: Market Research & Insights – Recommended agency partners
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

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  8.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  9.    WFA Benchmark Results: Measuring Media Dollars & Performance
    Agency evaluationAgency remunerationCross-media measurementMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

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  10.    Benchmark: Exploring Innovative Agency Models
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementMarketing structure

    Benchmark: Exploring Innovative Agency Models

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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  11.    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
    Agencies & partnersAgency evaluation

    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes

    New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…

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  12.    Benchmark: Trends agencies and partners
    Agencies & partnersAgency evaluation

    Benchmark: Trends agencies and partners

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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