Posts about Advertising & policy

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1. 
   News
   Advertising & policyInclusive marketing

   The Unstereotype Alliance holds inaugural meeting

   The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes…

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2. 
   Press releases
   Advertising & policyInclusive marketing

   Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

   On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…

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3. 
   Benchmark
   Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationAdvertising & policyMedia & analyticsPrivacy & tech

   Survey results: Paying for 3rd party verification

    WFA member survey. For additional details, please log in.

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4. 
   Benchmark
   Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics

   Survey on Media Governance and Guardianship

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
5. 
   Report
   Advertising & policyDigital policyAd techPrivacy & techGDPR

   A marketer's guide to ePrivacy (2017)

   An overview of some of the key elements of the proposed ePrivacy revision.

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6. 
   Report
   Advertising & policy

   Better Ads Standards (2017)

   The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…

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7. 
   Event reports
   Advertising & policyDigital policyPrivacy & tech

   DGX Meeting Overview (February 2017)

   Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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8. Expert opinion
   Advertising & policy

   Alcohol Marketing: 2016 Year in Review

   There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

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9. 
   Expert opinion
   Advertising & policy

   WFA CEO: 2016 in review

   WFA CEO Stephan Loerke reflects on the year 2016

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10. 
    Report
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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11. Expert opinion
    Advertising & policyValue of advertising

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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12. 
    Video
    Advertising & policy

    Webinar: AVMSD revision

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

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