Associations in GCC and Switzerland elect new leadership

The Advertising Business Group (ABG), representing advertisers and media stakeholders across the GCC, and the Swiss advertiser association SWA/ASA have both announced new leadership for the coming years.

In Dubai, ABG unveiled its 2025–2026 Board of Directors, bringing together brand leaders from L’Oréal, Nestlé and P&G, alongside representatives from Google, Group M, MMN, Omnicom Media Group, Publicis Media and TikTok.

Procter & Gamble’s Amine Sadik has been elected as ABG Chairman, reflecting a renewed commitment to strong, ethical leadership in the region. The new board aims to drive innovation, strengthen industry standards and foster collaboration across the advertising ecosystem in the Middle East.

In Switzerland, Jan De Schepper, Chief Sales and Marketing Officer at Swissquote Bank SA, has been elected President of SWA/ASA. He succeeds Roger Harlacher, who led the association for the last 16 years. De Schepper’s appointment signals a continued commitment to representing advertiser interests and promoting a responsible, transparent media landscape.