Posts about Inclusive marketing
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Advertising & policyInclusive marketingHow will the cultural events of 2024 define your 2025?
Read more about "How will the cultural events of 2024 define your 2025?"2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
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Advertising & policyBrand purposeCreativityInclusive marketingReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Inclusive marketingSystem1: ‘Does LGBT+ Visibility Matter?’ research
Read more about "System1: ‘Does LGBT+ Visibility Matter?’ research"The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.
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CreativityCannes LionsInclusive marketingAIKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Inclusive marketingScared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Marketing technologyInclusive marketingMarketing technologyInclusion is the future for brand growth
Read more about "Inclusion is the future for brand growth"Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyCreativityGlobal Marketer WeekInclusive marketingAIIn case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Inclusive marketingGeena Davis Institute: ‘The Power of Portrayal’ report
Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
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Inclusive marketingEACA: ‘Creative Equality in Advertising 2024’ report
Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…
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Inclusive marketingUnstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
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Inclusive marketing“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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Agencies & partnersAdvertising & policyInclusive marketingSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
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Inclusive marketingCase study | Vanish (Reckitt): Me, My Autism and I
Read more about "Case study | Vanish (Reckitt): Me, My Autism and I"This case study was originally published in the WFA DEI in Content Production guide (June…
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Inclusive marketingCase study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"This case study was originally published in the WFA DEI in Content Production guide (June…
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Inclusive marketingCase study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production
Read more about "Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production"This case study was originally published in the WFA DEI in Content Production guide (June…
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Inclusive marketingAICase study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"This case study was originally published in the WFA DEI in Content Production guide (June…
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Inclusive marketingCase study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
Read more about "Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life"This case study was originally published in the WFA DEI in Content Production guide (June…
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Inclusive marketingCase study | Smirnoff (Diageo): We Do We
Read more about "Case study | Smirnoff (Diageo): We Do We"This case study was originally published in the WFA DEI in Content Production guide (June…
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Inclusive marketingThe Good Insight: study on how DEI drives higher Glassdoor scores
Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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Inclusive marketingFacing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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Inclusive marketingUN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
Read more about "UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report"UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…
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Inclusive marketingUnstereotype Alliance: ‘State of the Industry' report 2023
Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Inclusive marketingSix WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Advertising & policyInclusive marketingAre advertisers growing up and slowly embracing aging?
Read more about "Are advertisers growing up and slowly embracing aging?"Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…
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Advertising & policyInclusive marketingAI
Will AI boost DEI efforts in advertising or destroy them?
Read more about "Will AI boost DEI efforts in advertising or destroy them?"Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
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Cannes LionsInclusive marketingKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformationMy five takeaways from Cannes 2023
Read more about "My five takeaways from Cannes 2023"This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Cannes LionsInclusive marketingUnilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Cannes LionsInclusive marketingUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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Cannes LionsInclusive marketingGLAAD: Advertising Visibility Index
Read more about "GLAAD: Advertising Visibility Index"GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
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Advertising & policyInclusive marketing“We all benefit when organisations treat everyone equally”
Read more about "“We all benefit when organisations treat everyone equally”"WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
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Advertising & policyInclusive marketing
This Pride month, brands have an important choice to make
Read more about "This Pride month, brands have an important choice to make"What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
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Inclusive marketingMarketing operationsSpotlight: Turning D&I into an Accountable Media Metric
Read more about "Spotlight: Turning D&I into an Accountable Media Metric"D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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Advertising & policyInclusive marketingAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Advertising & policyInclusive marketingMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Inclusive marketingWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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Audience measurementInclusive marketingWFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Advertising & policyInclusive marketingPutting wages on an equal footing
Read more about "Putting wages on an equal footing"Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Media & analyticsInclusive marketingConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Advertising & policyInclusive marketingDon’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
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Inclusive marketingInclusive marketing is just better marketing
Read more about "Inclusive marketing is just better marketing"Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketingMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Inclusive marketingInclusive Marketing - Why representation matters to your customers and your brand
Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"A WFA session around how to embed true representation across the entire marketing process
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Inclusive marketingSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Advertising & policyInclusive marketingInsight & Strategy | Ford: Very Gay Raptor
Read more about "Insight & Strategy | Ford: Very Gay Raptor"How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This…
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Advertising & policyInclusive marketingCase study | FELGTB: #RealVoicesOfPride
Read more about "Case study | FELGTB: #RealVoicesOfPride"Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice
This article was…
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Advertising & policyInclusive marketingInsight & Strategy | WeCapital: Data Tienda
Read more about "Insight & Strategy | WeCapital: Data Tienda"How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Advertising & policyInclusive marketingCase study | Cox Communications: Project Convey
Read more about "Case study | Cox Communications: Project Convey"Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally…
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Advertising & policyInclusive marketingInsight & Strategy | Spark: Beyond Binary Code
Read more about "Insight & Strategy | Spark: Beyond Binary Code"Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…
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Advertising & policyInclusive marketingCase study | Dell & Intel: I Will Always Be Me
Read more about "Case study | Dell & Intel: I Will Always Be Me"Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally…
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Advertising & policyInclusive marketingCase study | Lacoste: The Théo Curin Collection
Read more about "Case study | Lacoste: The Théo Curin Collection"Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally…
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Inclusive marketingCreating frameworks to encourage taking care of mental health
Read more about "Creating frameworks to encourage taking care of mental health"Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…
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Inclusive marketingProviding tools for employees’ mental health
Read more about "Providing tools for employees’ mental health"EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…
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Inclusive marketingAddressing the stigma around mental health
Read more about "Addressing the stigma around mental health"In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…
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Inclusive marketingSupporting back-to-work ‘returners’
Read more about "Supporting back-to-work ‘returners’"The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.
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Inclusive marketingSupporting employees balance work and life responsibilities
Read more about "Supporting employees balance work and life responsibilities"Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…
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Inclusive marketingAdopting policies that benefit all caregivers
Read more about "Adopting policies that benefit all caregivers"Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.
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Inclusive marketingMaking DEI a top area of focus
Read more about "Making DEI a top area of focus"To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…
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Inclusive marketingSetting up country-specific ERGs
Read more about "Setting up country-specific ERGs"It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…
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Advertising & policyInclusive marketingRemembering George Floyd and our promises
Read more about "Remembering George Floyd and our promises"On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…
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Advertising & policyInclusive marketingCase study | L'Oréal: Transformation
Read more about "Case study | L'Oréal: Transformation"Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This…
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Advertising & policyInclusive marketingCase study | Libresse: Vulva Kebaya
Read more about "Case study | Libresse: Vulva Kebaya"Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
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Advertising & policyInclusive marketingCase study | Xbox: Therapeutic Play
Read more about "Case study | Xbox: Therapeutic Play"Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Advertising & policyInclusive marketingCase study | Pilsen Callao: E-nterpreters
Read more about "Case study | Pilsen Callao: E-nterpreters"Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
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Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operationsCMO Forum meeting overview (April 2022)
Read more about "CMO Forum meeting overview (April 2022)"Overview of the CMO Forum held remotely on April 6, 2022.
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Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketingGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Inclusive marketingSurvey finds poor mental health among industry workers
Read more about "Survey finds poor mental health among industry workers"NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying…
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Inclusive marketingSustainabilityMarketing capabilitiesUsing media to drive positive impact
Read more about "Using media to drive positive impact"Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
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Inclusive marketingWorld Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Inclusive marketingInsight & Strategy: Real Birth Announcements
Read more about "Insight & Strategy: Real Birth Announcements"Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
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Inclusive marketingDiversity: From Agency to Ads
Read more about "Diversity: From Agency to Ads"R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
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Advertising & policyInclusive marketingWebinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Advertising & policyInclusive marketingNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Advertising & policyInclusive marketingLaunch event: Diversity and Inclusion in Marketing Trends Report
Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
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Advertising & policyInclusive marketingWFA publishes final DEI Census results
Read more about "WFA publishes final DEI Census results"Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…
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Advertising & policyInclusive marketingFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"APAC countries surveyed broadly follow global trends with age and family status reported as…
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Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations
CMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
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Inclusive marketingBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Inclusive marketingPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Advertising & policyInclusive marketingCase study| Cadbury Celebrations: #MyFirstRakhi
Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
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Advertising & policyInclusive marketingInsight & Strategy | Chanel 4: Super. Human.
Read more about "Insight & Strategy | Chanel 4: Super. Human."How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
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Advertising & policyInclusive marketingInsight & Strategy: Naming the Invisible by Digital Birth Registration
Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally…
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Advertising & policyInclusive marketingCase study | Banco Pichicha: The Unseen Players
Read more about "Case study | Banco Pichicha: The Unseen Players"Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
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Advertising & policyInclusive marketingCase study | Degree: Trainers For Hire
Read more about "Case study | Degree: Trainers For Hire"Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally…
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Advertising & policyInclusive marketing
Is it an advantage to be a woman in marketing?
Read more about "Is it an advantage to be a woman in marketing?"Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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Inclusive marketingCase study | Mercado Libre: New Iconic Kisses
Read more about "Case study | Mercado Libre: New Iconic Kisses"Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
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Inclusive marketingCase study | Budweiser: Future Official Sponsors of the NWSL
Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"Beer brand closes gender pay gap by driving the call to action in sports sponsorship
This article…
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Inclusive marketingCase study | Google: Search Black-owned
Read more about "Case study | Google: Search Black-owned"Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally…
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Inclusive marketingInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Inclusive marketingIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Inclusive marketingBRIM: Black Representation in Marketing
Read more about "BRIM: Black Representation in Marketing"A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformationWFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
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Inclusive marketingCase study | Warner Music Group: Saylists
Read more about "Case study | Warner Music Group: Saylists"Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally…
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Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformationWFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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Agencies & partnersAdvertising & policyMarketing procurementInclusive marketingMarketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Inclusive marketingUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…