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Content & Innovation
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CreativitySpotlight: Creativity & Leadership
Read more about "Spotlight: Creativity & Leadership"If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
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CreativityGlobal Marketer WeekAICMOMarketing leaders highlight key trends at Global Marketer Week 2025
Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
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Agencies & partnersAgency managementCreativitySpotlight: Evaluating Better Ideas
Read more about "Spotlight: Evaluating Better Ideas"Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
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CreativityMarketing technologyAIMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
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CreativityAITop WFA content in 2024 to get you ahead in 2025
Read more about "Top WFA content in 2024 to get you ahead in 2025"We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…
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CreativityMarketing technologyAIMarketing technologyNine WFA partner predictions for 2025
Read more about "Nine WFA partner predictions for 2025"WFA's strategic partners share their global marketing predictions for…
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CreativitySustainabilityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationCreativityCannes LionsDigital media transformationMarketing capabilitiesIs it time for a marketing makeover?
Read more about "Is it time for a marketing makeover?"WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Advertising & policyBrand purposeCreativityInclusive marketingReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Agency remunerationCreativityMarketing procurementMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurementKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityAICMO Forum Meeting Overview, London (October 2024)
Read more about "CMO Forum Meeting Overview, London (October 2024)"Overview of the WFA CMO Forum held in person in London
Our upcoming events
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The production landscape has evolved significantly since the last WFA survey in 2021. The sector appears to be in a state of flux, with many brands navigating the pressure to produce and deliver the necessary volume of content, often within tighter budgets and at increased speed.
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Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Exclusively for Global/Regional Directors and "Head of" Insights & Analytics
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For senior European public/government affairs professionals and national advertiser associations
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Join the WFA Brussels team & other colleagues for informal drinks to welcome the new season on Thursday June 12, from 5:30 pm. For more information or questions, please contact us at events@wfanet.org.
About WFA
WFA is the only global network for senior marketers
WFA connects the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, they make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.