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Better Marketing Pod with David Wheldon

In this series hosted by David Wheldon, we look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.

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  1. WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
    Video
    2 April 2024
    Agency evaluationAgency managementCreativity

    WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon

    In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…

    Read more about "WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon"
  2. Better Marketing podcast 2023 key learnings
    Video
    19 December 2023
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

    Read more about "Better Marketing podcast 2023 key learnings"
  3. WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
    Video
    24 October 2023
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…

    Read more about "WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo"
  4. WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
    Video
    22 September 2023
    Brand purposeBrand reputationCreativity

    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

    Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"
  5. WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
    9 August 2023
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

    WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…

    Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"
  6. WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Video
    20 July 2023
    Integrated marketingIntegrated marketingDigital media transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
  7. WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Video
    17 May 2023
    Integrated marketingIntegrated marketingDigital media transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

    Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"
  8. WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
    Video
    12 April 2023
    Advertising & policyBrand purpose

    WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

    WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…

    Read more about "WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé"
  9. WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
    Video
    8 March 2023
    Brand reputation

    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard

    WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…

    Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"

How to listen

You can watch or listen to WFA's Better Marketing Pod in many places, here on our site, on Youtube & YouTube Music, on Apple Podcasts and Spotify.

For more information or questions, please contact us