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News
All news and press releases
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SustainabilityWFA’s Planet Pledge welcomes seven more multinationals
Read more about "WFA’s Planet Pledge welcomes seven more multinationals"AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Marketing procurementMarketing procurementBrands missing social opportunities of sponsorship
Read more about "Brands missing social opportunities of sponsorship"Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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Digital policyMarketing technologyAIMarketing technologyGenAI figures in most brands’ marketing plans, says new WFA research
Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Global Marketer of the YearWFA names jury for Global Marketer of the Year 2023
Read more about "WFA names jury for Global Marketer of the Year 2023"We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…
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WFA welcomes 12 new corporate members
Read more about "WFA welcomes 12 new corporate members"Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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Global Marketer of the YearNominations open for Global Marketer of the Year 2023
Read more about "Nominations open for Global Marketer of the Year 2023"WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…
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Marketing strategyMarketing strategyJane Wakely (PepsiCo) named WFA Deputy President
Read more about "Jane Wakely (PepsiCo) named WFA Deputy President"WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…
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Marketing effectivenessForum ConnectOver-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…
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WFA welcomes new team members
Read more about "WFA welcomes new team members"Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…
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Advertising & policyAI
GARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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Advertising & policySustainability
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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Inclusive marketingWave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Read more about "Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion"Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…
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GARM starts work on Media Sustainability
Read more about "GARM starts work on Media Sustainability"Please note that GARM was discontinued on August 8. See more here.
The WFA’s GARM is creating a new workstream…
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Marketing effectivenessVisa expert joins Insight Forum leadership
Read more about "Visa expert joins Insight Forum leadership"Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.